roda Licht- und Lufttechnik GmbH is pleased to have received a double award at this year's German Brand Award 2025! We were named "Winner" in the important categories "Building & Elements" and "Product Brand of the Year" – a significant milestone and a confirmation of our strategic brand work.
The German Brand Award is presented by the German Brand Institute, a foundation of the German Design Council and is one of the most important awards for successful brand management in Germany. It honors companies that set standards through consistent brand work, innovative strategies and emotional communication. The prize, which was awarded for the ninth time on June 26, 2025, is one of the most important brand awards in the German-speaking world.
In recent years, roda has specifically sharpened its brand identity and expanded its digital presence. With technology-oriented communication and clear positioning in the areas of industrial ventilation and smoke and heat extraction (SHEV), the company is continuously increasing its visibility. The focus is on technical advice, tailor-made renovation solutions and holistic service over the entire building life cycle. Whether for new buildings or renovations – roda convinces with intelligent ventilation concepts, safe SHEV technology and a strong focus on sustainability and operational safety.
Our first-time participation in the German Brand Award for 2025 led directly to this double success. Julian Paul Hahner, responsible for marketing at roda within the LAMILUX Group, emphasizes: "The fact that we were able to assert ourselves twice in our first participation is a great confirmation of our brand work." He adds: “In a market that is becoming increasingly complex, we rely on orientation, trust and technological expertise – and are very pleased that this is exactly what is being noticed and appreciated in the brand world.”
The award as "Winner" in the category "Product Brand of the Year" confirms: roda convinces with technical competence, practical communication and a clear understanding of values. In this way, the company succeeds not only in delivering functional solutions, but also in building an emotional brand bond.
Lutz Dietzold, Managing Director of the German Design Council, summarises: "The German Brand Award makes brand successes visible in a unique way". He adds: “Those who succeed in standing out in a highly competitive market have a clear advantage. Receiving the award is a confirmation of excellent brand work.”
